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How to Keep Your Fitness Mindset and Enjoy Your Food This Holiday Season

  It’s hard to believe that Thanksgiving is here. This is the dinner-table event that marks the full transition into the holiday season, but it’s also right about the time that weight loss plans, fad diets, and fears of overeating seem to pop up everywhere. How are you supposed to enjoy the holidays without feeling bad about every little bite you eat or every minute that’s not spent negating calories…

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The Consumer Conundrum

When my co-founder came to me with the idea to get involved in fitness by providing consumers quality virtual fitness instruction, I was skeptical. To add to the momentum, our third co-founder had a hardcore software development background which including numerous start-ups and a long stint at NASA. I was also confident in my own ability to navigate the waters and find a strategy that gives our team the best…

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